Correct me if I'm wrong but has webzen said that there will be player housing?
If so it would be cool if players could run a sort of shop out of their home, or just have a shop in the city for that matter (maybe only people who can pay a lot to rent a space since I guess city space will be limited).
but anyway, it would be cool to head over to someones shop and see what they have.
Kind of like Star Wars Galaxies where you could have a shop and people would go to it and buy whatever you were selling.
I'm hoping (and assuming) there will be an auction house as well
As for endgame PvE, from the cinematic videos they have, it kind of looks like there will be a big boss that we'll get to fight. And just the fact that they have a PvE system makes me think it would be strange if they didn't have the typical run through a mission with a big boss at the end.
As for PvP. I'm also curious as to if there will be a sort of "final battle" situation. I'm pretty sure there won't be an "end" to the war, but I wonder if there will be a certain battlefield that's basically like the outer defenses of the enemies capital or something. Maybe that one would be the big epic battle (since there won't be any shooting in capital cities I'll assume they can't be attacked).